Afstand Education | March 30, 2024

Top Online and Distance MBA Colleges in India for Marketing Management

In today's competitive business landscape, a strong understanding of marketing principles is essential for success. Whether you're a seasoned professional looking to advance your career or a recent graduate eager to enter the dynamic world of marketing, pursuing a Master of Business Administration (MBA) with a specialization in Marketing Management can be a game-changer. However, balancing work commitments with further education can be daunting. Fortunately, with the rise of online and distance learning options, aspiring marketers can now pursue their MBA without compromising their current lifestyle or job responsibilities.

If you're considering enrolling in an online or distance MBA program in India to specialize in Marketing Management, you're in luck. India is home to several prestigious institutions offering flexible and comprehensive programs tailored to meet the needs of working professionals. Let's explore some of the top choices available:

Symbiosis Centre for Distance Learning (SCDL)

Symbiosis Centre for Distance Learning (SCDL) is renowned for its quality education and innovative approach to distance learning. The institution offers an MBA program with a specialization in Marketing Management designed to equip students with the skills and knowledge needed to thrive in the dynamic field of marketing. SCDL's online platform provides interactive learning modules, video lectures, and access to study materials, ensuring a seamless learning experience for students. With accreditation from recognized bodies and a strong network of alumni, SCDL's MBA in Marketing Management is highly respected in the industry.

Average Fee: The average fee is Rs. 1,00,000 (1 Lakh).

NMIMS Global Access School for Continuing Education (NGASCE)

NMIMS Global Access School for Continuing Education offers a flexible online MBA program with a specialization in Marketing Management. The program is designed to develop students' strategic thinking and analytical skills in marketing. With a comprehensive curriculum covering areas such as market research, brand management, digital marketing, and sales, NMIMS' MBA in Marketing Management prepares students for leadership roles in marketing and advertising agencies, consumer goods companies, and other industries. The institution's experienced faculty and industry-relevant curriculum ensure that graduates are well-equipped to meet the challenges of the rapidly evolving marketing landscape.

Average Fee: The average fee is Rs. 1,00,000 (1 Lakh).

ICFAI University, Tripura

ICFAI University, Tripura, offers a distance MBA program with a specialization in Marketing Management that combines theoretical knowledge with practical applications. The program covers essential marketing concepts, including market analysis, consumer behavior, advertising, and brand management. ICFAI's flexible learning model allows students to balance their studies with work and other commitments. With a focus on industry-relevant skills and experiential learning, ICFAI's MBA in Marketing Management prepares students for rewarding careers in marketing and sales.

Average Fee: The average fee is Rs. 1,00,000 (1 Lakh).

University of Mumbai - IDOL (Institute of Distance and Open Learning)

The University of Mumbai's Institute of Distance and Open Learning offers a distance MBA program with a specialization in Marketing. The program covers essential marketing concepts, including market research, advertising, brand management, and sales management. With a flexible learning model and access to high-quality study materials, the University of Mumbai's MBA in Marketing prepares students for leadership roles in marketing and communication.

Average Fee: The average fee is Rs. 50,000 (50 thousand).

University of Madras - Institute of Distance Education (IDE)

The University of Madras' Institute of Distance Education offers a distance MBA program with a specialization in Marketing Management. The program aims to provide students with a solid foundation in marketing principles and practices. With a focus on industry-relevant skills and practical applications, the University of Madras' MBA in Marketing Management equips students with the tools needed to succeed in marketing and brand management roles.

Average Fee: The average fee is Rs. 50,000 (50 thousand).

Karnataka State Open University (KSOU)

Karnataka State Open University offers a distance MBA program with a specialization in Marketing. The program is designed to provide students with a comprehensive understanding of marketing principles and practices. With a focus on real-world applications and experiential learning, KSOU's MBA in Marketing prepares students for careers in advertising, brand management, market research, and sales.

Average Fee: The average fee is Rs. 50,000 (50 thousand).

What are the eligibility criteria for appearing in the Entrance Examinations for admissions?

To get admission into one of the colleges mentioned above, candidates (students, and working professionals) must fulfill the following criteria: -

1. Candidates must have a Bachelor’s Degree in any discipline from a recognized, and accredited University/Institution.
2. Candidates must have at least 50% marks (or equivalent) at the graduation level.
3. Some universities have an eligibility condition for working professionals and require at least 2 to 3 years of proven work experience in a related field.

What is the course structure (semester structure), and how many times examinations are conducted?

Online MBA and Distance MBA programs are equivalent to on-campus MBA programs. They are Postgraduate (PG) courses, are generally 2 years long, divided into 4 semesters. Each semester is 6 months long. Each course has to be completed within a time of 4 years. Examinations are held at the end of each semester. The colleges also have projects and other educational activities.

Does an Online, or a Distance MBA Degree have the same value as a Traditional MBA Degree?

The answer is “Yes”, and that is what is driving tendencies in the country, and abroad. Online, and Distance MBA degrees hold the same value as a traditional MBA degree. The main reasons for that are: -

• Curriculum: Online, and Distance MBA programs offered by recognized, and trusted institutions follow curricula similar to traditional MBA programs. Students learn about the same core business concepts and develop the same skills.
• Recognition:Accredited Online and Distance MBA institutions are valid for employers. For instance, UGC-DEB accreditation is one of the key factors.
• Career Opportunities: An MBA degree, no matter the format, opens doors to various career opportunities for graduates. Once employed, professionals also have a huge scope for higher earnings.

Here are some tips for increasing the value of your Online and Distance MBA Degree: -

• Choose a UGC-DEB accredited program.
• Select a recognized, reputed, and trusted university, or institution for your course.
• Focus on developing strong communication, analytical, and leadership skills.
• Create a strong network with successful working professionals, and experts in your field while you have the chance. Connect with alumni, and interact with professors as much as possible.

How to get admission to Online and Distance MBA programs in India?

Admission to most online, and distance MBA colleges, and universities is based on either merit, entrance examinations, or both. However, some institutions do not require entrance examinations. Some institutions select candidates based on their graduation scores, and work experience, while others select candidates based on their entrance examination scores, along with graduation scores, and work experience.

Some of the most popular entrance examinations for admission into Online and Distance MBA courses are CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test), CMAT (Common Management Admission Test), SNAP (Symbiosis National Aptitude Test), and others.

Universities and colleges offering MBA courses do not generally conduct personal interviews, or group discussion rounds for admission.

What are the job opportunities after an Online/Distance MBA in Marketing Management?

Take a look below, and get a clear understanding.

Conclusion

In conclusion, pursuing an Online or Distance MBA in Marketing Management opens doors to a plethora of exciting career opportunities in the dynamic world of marketing. With the flexibility of online learning and the comprehensive curriculum offered by top institutions like SCDL, NMIMS, and ICFAI University, students can acquire the skills and knowledge needed to thrive in marketing roles. The value of an Online or Distance MBA degree is on par with traditional MBA programs, offering promising career prospects and higher earning potential. By choosing accredited programs and focusing on skill development, students can maximize the value of their degree and embark on a successful career journey in marketing.